This reusable McDonald’s packaging went viral: Could it be the future in Europe?

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By Daniel Vincent.

Key Takeaways: 

  • In France, McDonalds stores have begun to implement reusable packaging.

  • Pending litigation in Europe are mandating fast food restaurants to serve 40% of meals in reusable packaging when customers sit inside to eat.
    • A draft revision of the EU Packaging and Packaging Waste Directive sees the EU to aim for all packaging to be reusable or recyclable by 2030.
    • The average European generates around 180 kg of waste from packaging every year.